• I/D/E/A/S [Initiatives in Development of Entrepreneur Approaches and Strategies] is a private non-profit organisation dedicated to promoting socioeconomic growth through support to micro- and small-scale enterprises, and community-led development projects.
  • I/D/E/A/S was established in 1996 by a collective of senior Sri Lankan professionals with multiple disciplinary backgrounds and a wealth of experience in the private and public sector, at national and international levels, functioning entirely voluntarily.
  • The 16-member I/D/E/A/S team, one-third of whom are women, actively contribute their accumulated knowledge, expertise and experience with a deep sense of commitment to fulfilling the goals of I/D/E/A/S.




  • Many small entrepreneurs have creative business ideas. But they often lack the initial seed capital to start up their ventures or the finances to expand ongoing businesses.
  • Formal lending institutions, and even a micro-credit facility, seem beyond their reach due to insistence on collateral and guarantors as well as high rates of interest.
  • This is where I/D/E/A/S steps in. It enables these less-privileged people to cut through stringent requirements that act as major barriers to entry into the entrepreneurial world.
  • We provide such budding entrepreneurs with funding, mentoring and training to make their ideas blossom into viable businesses and help them realize their potential and improve their livelihoods.
  • We provide grants cum interest-free and collateral-free loans. The loan component is recovered in monthly installments following an appropriate grace period
  • I/D/E/A/S support is truly no strings attached.

Years Service


  • We subscribe to the view that for an organisation to “Do Good”, it must “Do Well” via legitimate avenues. I/D/E/A/S income, which was initially generated through the provision of professional services, is currently derived from:

a. Management fees and dividends from its joint venture consulting company Infotech IDEAS [Pvt] Ltd.

b. Income from investments

  • Not being dependent on external donor funding, I/D/E/A/S remains financially independent and free to set its priorities in keeping with its governing principles focused on assisting low income and less privileged yet talented or skilled groups who display entrepreneurial potential.
  • Capital fund: In pursuance of the above, I/D/E/A/S has succeeded in growing its capital fund to enable it to disburse around Rs 10 million annually for chosen initiatives.



  • I/D/E/A/S solicits expressions of interest (EOI) from small and medium scale entrepreneurial initiatives countrywide.
  • A rigorous and methodical process of shortlisting and appraisal of the applications received leads to the selection of a diverse set of entrepreneurs, both men and women, following telephone interviews, site visits, and direct contact.
  • Successful awardees benefit from mentoring and guidance from designated I/D/E/A/S members
  • Beneficiary projects are subject to regular monitoring and progress reporting requirements



February 12, 2024

Community Bee Keeping Project at Inginimitiya Irrigation Scheme [2023]

D/E/A/S initiated a Bee keeping Development Project in March 2023, at the Inginimitiya Irrigation scheme in Puttalam district. The project is implemented by Infotechs-IDEAS with the active support of the Inginimitiya Irrigation Department staff.
October 20, 2023

Ornamental Bonsai plant maker, Kelaniya [2023]

S. Sanmugarajan living in Wanawasala area in Kelaniya, Colombo district is an entrepreneur who creates ornamental artificial Bonsai plants to cater to the interior décor needs of homes, offices, hotels and specific events and functions.
October 18, 2021

Spice Producer, Moratuwa [2021]

‘Sameera Products’ has been a household name for ready-made spices including chillie powder, chillie pieces, pepper powder, raw & roasted curry powder and turmeric powder in the Puwakgaha thotupola, Moratumulla area in Moratuwa.


June 25, 2024

Support to Grand Smile Elders Home, Haputale

The primary objective of this Care facility, initiated in 2008, is to provide improved care for marginalized and isolated individuals who are elderly, differently-abled and who are also in need of special mental health care.
February 6, 2024

Relief to Flood Victims in Akuressa [2023]

The Southern Province of Sri Lanka experienced unprecedented rainfall during the months of September and October 2023 leading to severe floods in several areas of the Matara district. Thelijjawila in Akuressa was one of the worst hit areas. The President of the Lions Club of Akuressa made an appeal for assistance on behalf of the flood victims to Mrs Mitabi Gunawardene, President of the Lions Club of Havelock Town, Colombo and also a member of I/D/E/A/S.
October 17, 2023

Providing Nutritious Meals To Students Of Selected Schools In Remote Rural Areas[2023]

During the past 2 to 3 years (2020-2023), Sri Lanka has been affected by one of the worst socioeconomic crises the country has ever seen. Studies conducted by the United Nations organizations and the World Bank have shown the grave situation of the population, especially where nearly 28% face food insecurity in varying degrees.
October 17, 2022

Donating medical supplies to the Lady Ridgeway Hospital [2022]

In the year 2022, when Sri Lanka was starting to face one of its worst economic crises, I/D/E/A/S stepped in with a handsome grant to provide much needed medicines and equipment to Lady Ridgeway Hospital...
October 17, 2017

I/D/E/A/S Partnership With Lanka Rain Water Harvesting Forum (LRWHF) [2017 onwards]

In 2017, I/D/E/A/S initiated a thematic and institutional partnership with the Lanka Rain Water Harvesting Forum (LRWHF) to promote the use of rainwater harvesting for meeting people’s water needs.


Dr Hilmy Sally

Mr Jayantha Jayewardene

Mr Lalit Godamunne

Ms Shakuntala Kuruppu

Mr Romesh Ilangakoon

Dr Sarath Abayawardena

Mr Vimal Dias

Mr Nanda Abeywickrama